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Mailed Message Mugs

The Postcup Postcard Mug is a Love Letter Liquid-Lugger

— June 14, 2011 — Art & Design
Are you eager to send your loved one a love letter that will woo them? With the Postcup postcard mug, your love letter can double as a cute cup; after all, tea is the way to one's heart.

This adorable Postcup postcard mug was created by design company Bailey Doesn't Bark and is available through their Etsy shop and website. This mug has an extremely clever design that resembles a postcard. Lines for an address and space for stamps and a message can all be found on this literary liquid-lugger. The mug comes complete with a black washable marker, so you can write romantic prose on your loved one's soup, or urgent memos on your own tea.

The Postcup postcard mug is a lovely way to "soup" up your sipping experience.
Trend Themes
1. Personalized Mug - Disruptive innovation opportunity: Create a service that allows customers to customize and personalize mugs with their own designs or messages.
2. Functional Design - Disruptive innovation opportunity: Design products that combine multiple functions, such as a mug that doubles as a postcard, to offer unique and practical solutions.
3. Creative Gifting - Disruptive innovation opportunity: Develop a range of creative and novelty items that can serve as memorable gifts for various occasions.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Create an online platform specifically for selling customized mugs and other personalized gifts.
2. Stationery - Disruptive innovation opportunity: Integrate stationery and giftware by offering stationery products with unique features, like the Postcup postcard mug.
3. Retail - Disruptive innovation opportunity: Collaborate with designers or artists to launch exclusive collections of functional and creative products in retail stores.
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