A Kind of Guise introduces the Postcards From Everywhere collection designed for the Spring/Summer 2021 season. The brand focuses on travel as the inspiration, drawing influence from previous journeys to make up the selection of menswear this season.
The German fashion brand dives into its archives, delivering high quality looks informed by premium fabrication. This includes a South Korean technical material and the British Millerain waxed cotton. A notable piece is the Champara parka, this is offered in the colorways Dusty Rose, Golf Check, or Waxed Tumeric. It is a lightweight and functional design that borders between the definition of a classic parka and a mac coat. The rest of the apparel embodies a workwear spirit.
Image Credit: A Kind of Guise
Key Themes Behind This Trend
- Travel-inspired Fashion
- Fashion brands can incorporate travel experiences into their designs to create unique and personalized collections for their customers.
- Premium Fabrication
- Utilizing high-quality materials, such as technical fabrics and waxed cotton, can give a brand a competitive edge and enhance the durability and functionality of their apparel.
- Workwear Revival
- Reviving traditional workwear styles with modern updates can create a fresh and trendy aesthetic that appeals to a wide range of consumers.
Where This Applies
- Fashion
- Fashion brands can explore the opportunity of incorporating travel-inspired designs and premium fabrics in their collections.
- Textiles
- Textile manufacturers can focus on developing high-quality and innovative fabrics that can be used in fashion and outdoor apparel.
- Outdoor Apparel
- Outdoor apparel brands can create durable and functional designs that are stylish and reflective of modern fashion trends by utilizing premium materials and incorporating traditional workwear styles.
