Building Block Foods

Michał Kulesza Recreates Popular Food Items out of LEGO Pieces

Creative Michał Kulesza plays with the viewer's eye in his series of art pieces that creatively recreate popular food items using LEGO building blocks. The foods are products such as butter, sauces, meals and desserts that each have one element replaced with the tiny LEGO pieces. The overall illustrations are somewhat of an optical illusion as the viewer has to do a double take to notice which part of the food is inedible.

LEGO blocks are ideal to use to recreate food items since they can be shaped in a variety of configurations. Kulesza's scenes capture classic meals such as fried eggs, donuts and sushi with elements replicated with the tiny colored bricks. For example, the donuts are made with real flaky pastry and sugar, but stuffed with red LEGO that looks like jam.

LEGO Food Art
Using LEGO building blocks to create food art.
Optical Illusion Art
Creating art pieces that play with the viewer's perception.
Creative Food Designs
Using unconventional materials to recreate food items.

Where This Applies

Food and Beverage
Exploring innovative food design concepts using unconventional materials.
Toy Manufacturing
Collaborating with artists to create unique LEGO products.
Art and Design
Focusing on optical illusions within the art world to generate innovative art pieces.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 31%
Freshness 8%

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