The PopClik Headphones Campaign Promotes an Oasis of Sound

 - May 6, 2014
References: cargocollective &
The PopClik Headphones ad campaign puts an artistic spin on shutting out the loud and obnoxious world with this quality audio accessory. The PopClik Headphones ad campaign involves a series of intricate illustrations that cleverly depict everything within the perimeter of the headphones to be a colorful oasis of soothing sounds. Outside the headphones are tuned out black and white images of noisy traffic delays, hard work conditions and more.

Conceived and executed by Y&R/Bravo, an ad agency based in Miami, Florida, the PopClik Headphones ad campaign richly interprets the music of Madonna, The Beatles, Iron Maiden and Bob Marley. It reads, appropriately, 'Keep the real world outside.' Essentially, the PopClik Headphones ad campaign appeals to appreciation of modern graffiti-like art as well as clever interpretations of the core objective behind certain products.