Jean-Charles de Castelbajac has launched his first ever 'Pop Hours' watch collection. Collaborating with timepiece professionals ODM, the fashion designer has opted for a bright color scheme that fantastically juxtaposes the ‘Oscar the Grinch’ face he has going on in these photos.
Pacaged in a Rubik’s cube style box, you can check out more of the Jean-Charles de Castelbajac, or JC/DC if you like, ‘Pop Hours’ watches at the link below.
Implications - With so many new responsibilities popping up each day in modern society, consumers are looking for reminders of simpler times. Products featuring a more classic aesthetic are appealing to those who desire an element of nostalgia in their lives. Companies trying attract more shoppers could focus on this when coming out with new designs.