Picasso-Inspired Menswear

The Rockwell by Parra 2012 Collection Features Bold Pop Art Styles

The recently released new items for the Rockwell by Parra 2012 collection allow men the opportunity to inject their winter wardrobes with some bold and eye-catching pop art styles. The new pieces in the line, including t-shirts, sweaters, pullovers and winter toques showcase unusual graphics -- very similar to those seen in the paintings by Picasso -- and a fabulously rich and vibrant palette of colors, which is nicely contrasted against neutral backgrounds of white, tray and black.

From personified animals, to windowsill images and a reoccurring appearance of birds, the new pieces in the collection stand out both as unconventional pieces of clothing and conversation starters.

While many designers have taken to incorporating pop art styles into their designs, the new items in the Rockwell by Parra 2012 collection are in a league of their own.

Pop Art Menswear
The use of pop art graphics and bold colors in menswear fashion creates a disruptive innovation opportunity in the apparel industry.
Picasso-inspired Fashion
Drawing inspiration from famous artists like Picasso creates a disruptive innovation opportunity in the high fashion industry.
Conversation Starter Clothing
Designing unconventional pieces of clothing that stand out and spark conversations creates a disruptive innovation opportunity in the fashion industry.

Where This Applies

Apparel Manufacturing
Integrating pop art graphics and bold colors into clothing design creates a disruptive innovation opportunity in the apparel manufacturing industry.
Fashion Design
Drawing inspiration from famous artists like Picasso for fashion design creates a disruptive innovation opportunity in the high fashion industry.
Retail Fashion
Incorporating conversation starter clothing into retail fashion creates a disruptive innovation opportunity in the fashion industry retail sector.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 33%
Freshness 8%

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