It's not like anyone is counting the seconds you've been away from your table, desk or sofa, but Poo~Pourri is designed to lessen any lingering smells or discomfort for when you finally do return. Coming in a creative plethora of scents -- like the Trap-A-Clap, Deja Poo and the Dooper Pooper -- the Poo~Pourri is designed to eliminate any odors from emanating; as the company's commercial puts it, before "a creamy behemoth from [the] cavenous bowels" is laid.
Founded by Suzy Batiz, who has a background in aromatherapy, Poo~Pourri works when the mix of essential oils from the spray lays a coating that traps the odors "in the porcelain prison" before they escape. When the fecal matter finally drops, the film releases a pleasant aroma that masks the real noxious fetor. At prices starting from $25 for the starter pack and $58 for the family pack, the company claims to have already sold 4 million bottles. As it were, the world will never come to doubt the quality of your feces, and be convinced that may in fact "you never poop at all."
What's Driving This Trend
- Aromatherapy-based Odor Elimination
- Disruptive innovation opportunity: Develop new odor elimination products using essential oils to create pleasant aromas that mask unwanted smells.
- Creative Scent Selections
- Disruptive innovation opportunity: Create a range of unique and appealing scent options for odor-controlling products to cater to different consumer preferences.
- Toilet Hygiene Solutions
- Disruptive innovation opportunity: Invent new products or technologies that improve toilet hygiene and eliminate bathroom odors for a more pleasant experience.
Who This Affects Most
- Home Fragrance
- Disruptive innovation opportunity: Develop new home fragrance products that combine odor elimination with pleasant scents for a more enjoyable living environment.
- Personal Care
- Disruptive innovation opportunity: Introduce innovative personal care products that effectively mask unpleasant odors and promote a sense of freshness.
- Wellness
- Disruptive innovation opportunity: Create wellness products that focus on maintaining a clean and odor-free environment to enhance overall well-being.
