Paint-Covered Triplets

The Ponystep Monotone Symphony Editorial for Spring/Summer 2011 Gets Messy

The Ponystep Monotone Symphony editorial for Spring/Summer 2011 is definitely an interesting sight! The ladies that look like triplets begin the editorial completely nude with an all-man orchestra performing in the background. As the music starts, the girls slowly dip themselves in bright blue paint until their bodies are completely covered. The girls then make their way over to a blank canvas and smear it with the paint on their bodies. It is funny that the men playing their instruments seem to pay no attention to the lovely ladies in front of them.

The Ponystep Monotone Symphony editorial was photographed by by Phil Poynter for the magazine’s debut print issue. I think that the concept of mixing media is awesome within this editorial. Music, art and photography are seen as one and the outcome is quite extraordinary!

Multi-media Art
Businesses can explore ways to combine various forms of media such as music, art, and photography to create new and intriguing visual experiences.
Body Art
Opportunities lie in exploring the use of the human body as a canvas for artistic expression.
Disruptive Editorials
Editorials that combine different art forms can capture and expand the audience's attention.

Industries Being Reshaped

Fashion
The fashion industry can embrace multi-media editorial concepts to showcase their products in new and exciting ways.
Art
Artists and galleries can explore the use of the human body as a canvas for their artwork.
Media
Publishing companies can use disruptive editorial concepts to capture and expand their audience's attention in print and digital media.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 89%
Freshness 8%

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