FILA and Nintendo collaborate on exclusive Pokémon shoes. The capsule consists of five distinct anime-themed designs on the sports brand's iconic Court Deluxe Low-Top silhouette. Boasting a leather upper, references to the cult favorite cartoon on the tongue and the heels, as well as velcro straps, the Pokémon shoes are definitely a blast from the past and nostalgia-heavy.
The product will be stylishly packaged as well. The sporty and comfortable sneakers will come in a special limited edition box that is decorated with a Pokéball logo, as well as Nintendo's and FILA's branding.
Currently, the Pokémon shoes are only available in South Korea, however, a world wide drop is sure to come. Without a doubt, the FILA x Nintendo sneakers will be the one of the most sought out designs for 2018.
Why This Trend Is Growing
- Anime Sneaker Collaborations
- Expect more collaborations between anime franchises and sneaker brands that promote nostalgia-driven designs.
- Limited Edition Packaging
- Limited edition sneaker designs will come with special packaging that adds value and attracts collectors.
- Expanding Global Fanbase
- This trend will attract anime and sneaker enthusiasts worldwide, leading to larger global fanbases.
Industries Being Reshaped
- Sporting Goods
- Sporting goods companies can partner with anime franchises to create limited edition sneakers for collectors and fans.
- Anime Merchandise
- Anime merchandise companies can create exclusive deals with sneaker brands to launch anime-themed sneakers that tap into the nostalgia of fans.
- E-commerce
- E-commerce sites that specialize in limited edition merchandise can work with sneaker brands to exclusively sell anime-themed sneakers.
