adidas, BAPE, and NEIGHBOURHOOD join forces for a three-way collaborative capsule highlighting the signature POD-S3.1 and NMD STLT sneakers. The footwear designs are mainly monochromatic throughout the entire silhouette, with some subtle accents of yellow.
The POD-S3.1 sneakers boast a symmetrically split design down the middle, with one side finished in a white base and the other in a black foundation. There are branding accents in the form of 'Three Stripes' and the shark emblem over the sides -- it is complete with a black tonal lacing system. The NMD STLT sneaker is adorned in graphics that read "NBHD" and "BAPE" over the uppers and "東京" on the flap, which directly translates to 'Tokyo.' This model has adjustable closures using a matching tonal chord system.
Why This Trend Is Growing
- Monochromatic Sneakers
- Opportunity for sneaker brands to create sleek designs with subtle accents of color.
- Collaborative Capsules
- Opportunity for brands to pool their resources and create unique products with a wider reach.
- Split Design
- Opportunity for brands to play with asymmetry and create designs that stand out from traditional sneaker silhouettes.
Industries Being Reshaped
- Fashion
- Potential for fashion brands to collaborate with sneaker companies for mutually beneficial partnerships.
- Streetwear
- Opportunity for streetwear brands to expand into sneaker design with unique collaborations.
- Athletic Footwear
- Opportunity for athletic footwear brands to experiment with non-traditional designs and colorways to appeal to a broader audience.
