Card-Sized Game Consoles

This Tiny Tetris Pocket Game Offers Discreet, Addictive Entertainment

This Tetris pocket game lets players carry the addictive shape-placing game everywhere they go.

The Tetris pocket game comes from Arduboy, an independent electronics company that first made waves with a business card that allowed the receiver to play Tetris and then with a programmable Gameboy on Kickstarter. Now, this Tetris pocket game lets users play full games of Tetris and save high scores with a gameboy-like key pad setup. The tiny game is about the size of a credit card, and can be tucked away into pockets or wallets so that a discreet game break is accessible at any time.

Independent makers are increasingly challenging big brands with bespoke, innovative ideas sold through online stores and funding platforms like Etsy and Kickstarter. This Tetris pocket game is a perfect example of this emerging fad.

Card-sized Game Consoles
Disruptive innovation opportunity: Develop and market other classic arcade games in a compact, portable format.
Independent Maker Movement
Disruptive innovation opportunity: Create and sell unique, inventive products directly to consumers through online platforms, bypassing traditional retail channels.
Discreet Gaming Breaks
Disruptive innovation opportunity: Design and produce discreet gaming devices that can be easily carried and used on-the-go.

Sectors Adopting This

Electronics
Disruptive innovation opportunity: Develop smaller, more portable gaming consoles with diverse game options.
E-commerce
Disruptive innovation opportunity: Build an online marketplace that exclusively features products from independent makers.
Gaming
Disruptive innovation opportunity: Create unique gaming experiences by combining convenience and nostalgia in portable devices.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 24%
Freshness 8%