The POC Devour sunglasses are a hybrid eyewear style for avid sports and outdoor adventure enthusiasts that will help them to maintain their vision, while also staying protected from the elements. The sunglasses are positioned as a hybrid between conventional sunglasses and goggles, and feature ultra-wide coverage that will completely shield the wearer from UV rays as well as dirt or water. This is further enhanced thanks to the Carl Zeiss lenses that have been finished with a oleophobic and hydrophobic treatment.
The POC Devour sunglasses come with additional clear lenses that will enable wearers to easily swap them in to enhance visibility in less sunny scenarios where protection is still required from physical threats. The eyewear style is equipped with an adjustable nose bridge to accommodate further personalization.
Key Themes Behind This Trend
- Hybrid Eyewear Styles
- There is an opportunity for eyewear companies to develop hybrid styles of glasses that bridge the gap between conventional sunglasses and goggles.
- Ultra-wide Coverage Sunglasses/goggles
- Ultra-wide coverage sunglasses/goggles that provide complete protection from UV rays as well as dirt or water have the potential to disrupt the sports and adventure wear market.
- Swappable Lenses
- Manufacturers can offer swappable lenses with their sunglasses to enhance visibility in different lighting conditions and increase demand for their products.
Where This Applies
- Eyewear Industry
- The eyewear industry can innovate by developing hybrid styles of sunglasses/goggles that provide protection during sports and outdoor activities.
- Sports and Adventure Wear Industry
- There is an opportunity for the sports and adventure wear industry to incorporate ultra-wide coverage sunglasses/goggles into their product lines to cater to the needs of their customers.
- Lens Manufacturing Industry
- Lens manufacturers can innovate by developing oleophobic and hydrophobic treatments for their lenses to enhance their protective capabilities.
