The Plein Sud Spring/Summer 2013 advertisements showcase a saturated urbanite background. Model Daniela Braga stands before bright brick walls and garages covered in graffiti, bringing about a gritty cosmopolitan feel for the current line.
Plein Sud has incorporated these underground elements into this collection of seasonal pieces. String one piece bikinis are paired with collared leather crop jackets, strap stilettos, orange string minis and flowing floor length gowns. Photographer Greg Kadel made these items pop with his bright finish and host of vantage points, seen in his intriguing look at Braga from the ground up. Braga channeled the daring look with ease as she stared straight into the camera with a fierce sense of determination.