Controversial Donation Cup Ad

 - Sep 10, 2008   Updated: Jun 9 2011
References: chipshopawards & aboutcolonblank
This simple ad makes the message hit home and will also bring a smile to your face: a donation cup with “Please give generously, wankers,” printed across the front. A winning combination when it comes to promoting any charity. The term “wanker” made this a slightly controversial ad, but surely that is the whole point. The donation cup ad was created by UK-based Caspa Marketing.

Implications - One of the best ways for a company to draw attention to its brand is by creating a controversial ad campaign. The campaign can either be serious or comedic, but as long as it contains some controversial aspect, it stands a good chance of being viewed by fans of the brand, critics of the commercial and the mainstream media.