The Playland campaign is cleverly cartoonish. It relies on iconic imagery that is often accompanied by the feeling of dizziness and being knocked out. In place of yellow circling birds, however, the Playland campaign uses spiraling roller coasters to convey the feeling people will get after exiting the rides at this amusement park.
Conceived and executed by the Rethink ad agency based in both Vancouver and Toronto, Canada, the Playland campaign was art directed by Nicolas Quintal with creative direction by Chris Staples and Ian Grais. The cute and colorful portraits were shot by photographer Hans Sipma while the illustrations were completed by studio artists Tom Pettapiece and Justin Renvoize.
Fun and youthful, the Playland campaign will appeal to both children and adults alike, especially in a nostalgic way for the latter.