If you've not heard about the shirttail hem yet, it's a skirt with a longer "tail" at the back (or cut shorter on the sides) and it's rocking the fashion world.
Fashion designer Dennis Basso (who unveiled the shirttail in his Spring/Summer 2011 collection at New York Fashion Week) and the ETRO Spring/Summer 2011 collection (that debuted at Milano Fashion Week) show that the shirttail is up-and-coming. What's more, the nature of the shirttail hem makes any outfit sensationally playful. From simple angled hems to intricately patterned petal hems, the tail effect is truly a fascinating way to freshen up your spring 2011 wardrobe.
Additional Source:
ETRO Website
What's Driving This Trend
- Shirttail Hem
- Disruptive innovation opportunity: Create new and imaginative shirttail hem designs to cater to the growing interest in this trend.
- Playful Fashion
- Disruptive innovation opportunity: Develop clothing lines that embrace the playful nature of the shirttail hem, offering unique and unexpected designs.
- Spring 2011 Wardrobe
- Disruptive innovation opportunity: Design and market innovative spring 2011 collections that incorporate the shirttail hem trend and capture the attention of fashion enthusiasts.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Incorporate shirttail hem designs into fashion collections to stay ahead of the emerging trend and attract fashion-conscious consumers.
- Clothing Manufacturing
- Disruptive innovation opportunity: Utilize shirttail hem designs in clothing manufacturing to offer unique and trendy options to customers, potentially creating a new market segment.
- Fashion Retail
- Disruptive innovation opportunity: Curate clothing lines that prominently feature the shirttail hem trend, creating a distinct shopping experience and attracting fashion-forward customers.
