Entitled "Eau de Merveilles", this editorial for PLASTIK Magazine is the work of Beirut-based creative director Eli Rezkallah. Eli is the man behind BEYOND Production, a multidisciplinary creative agency that aims to "transgress the traditional boundaries of advertising and design."
This photo series for the creative agency's publication, PLASTIK Magazine embodies femininity. The surreal editorial is captured underwater and features striking views that showcase its model's flowing gown fashions and conceptual accessory pieces.
The model swims in a dreamlike, underwater setting and appears calm and serene. While some of the photoshoot's images embody a classically elegant air, others take a surreal visual turn with super-imposed mannequin heads, oversized pearl necklaces and plastic rocking horse props that are both whimsical and visually striking.
Why This Trend Is Growing
- Underwater Fashion Photography
- Opportunity for innovative fashion shoots that capture the beauty of underwater settings.
- Surreal Visual Storytelling
- Potential to create captivating narratives through surreal and dreamlike imagery.
- Conceptual Accessory Pieces
- Scope for designing unique and artistic accessories that add a touch of conceptual flair to fashion editorials.
Industries Being Reshaped
- Fashion Photography
- Incorporating underwater settings and surreal elements into fashion photography can create impactful visuals and set new trends.
- Creative Agency
- Offering underwater fashion photography as a specialized service can distinguish creative agencies and attract fashion brands seeking innovative campaigns.
- Fashion Design
- Creating conceptual accessory pieces inspired by underwater and surreal themes can provide designers with unique selling points and differentiate their collections.
