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PLASTIK Magazine's Eau de Merveilles Editorial Embodies Femininity

 - Jun 5, 2014
References: beyond-production & beyond-production
Entitled "Eau de Merveilles", this editorial for PLASTIK Magazine is the work of Beirut-based creative director Eli Rezkallah. Eli is the man behind BEYOND Production, a multidisciplinary creative agency that aims to "transgress the traditional boundaries of advertising and design."

This photo series for the creative agency's publication, PLASTIK Magazine embodies femininity. The surreal editorial is captured underwater and features striking views that showcase its model's flowing gown fashions and conceptual accessory pieces.

The model swims in a dreamlike, underwater setting and appears calm and serene. While some of the photoshoot's images embody a classically elegant air, others take a surreal visual turn with super-imposed mannequin heads, oversized pearl necklaces and plastic rocking horse props that are both whimsical and visually striking.