The Plastic Disclosure Project has some pretty grim numbers when it comes to plastic waste; every year they estimate that an unbelievable 90% of all plastic is not recycled. The project's mission is to work with companies to find ways in which they can reduce how much plastic they are using.
The Plastic Disclosure Project believes that "if you don’t measure it, you can’t manage it." A project like this could really take off and become a type of LEED certification but specifically for plastic.
Implications - The eco movement has become as powerful force within contemporary culture. Companies cannot afford to remain neutral as more and more consumers identify with a green way of living. Companies should take this into consideration when creating future marketing strategies.
What Makes This Trend Stand Out
- Plastic Waste Reduction
- Opportunity for innovative solutions that help companies reduce their plastic usage and increase recycling rates.
- Measurement and Management
- Growing demand for tools and certifications that help companies measure and manage their environmental impact, such as a plastic-specific LEED certification.
- Green Consumerism
- Increasing consumer demand for sustainable products and environmental commitments, prompting companies to align their marketing strategies with green values.
Sectors Adopting This
- Waste Management
- Disruptive innovation opportunities in developing advanced recycling technologies or waste reduction strategies for plastic handling and management.
- Packaging Industry
- Opportunities for developing sustainable packaging solutions and materials that reduce plastic waste and align with consumer preferences for eco-friendly options.
- Sustainability Consulting
- Rising need for sustainability consultants who can assist companies in measuring, managing, and improving their environmental impact, including plastic usage and waste reduction.
