Kensing has introduced a new plant-based vitamin E ingredient called Sun E, which is derived from sunflower oil byproducts.
Sun E is positioned as a clean-label, natural alternative to synthetic vitamin E, with Kensing claiming it offers twice the bioactivity due to its higher concentration of RRR-alpha tocopherol, the most absorbable form of the vitamin. The company highlights that synthetic versions contain only a fraction of usable isomers, leading to lower efficacy and faster elimination from the body.
The plant-based vitamin E is sure to draw consumer attention as the ingredient emphasizes sustainability in a time when the health of the planet is a concern for many. By upcycling the ingredient from the sunflower oil production process, Kensing effectively reduces waste and improves environmental impact.
Image Credit: Kensing
What Makes This Trend Stand Out
- Sustainable Nutraceuticals
- The demand for sustainable nutraceuticals is rising, with innovations like Sun E focusing on reducing environmental footprints through upcycling byproducts.
- Clean-label Products
- Clean-label products are gaining traction as consumers seek transparency, making plant-based vitamin E a preferred choice over synthetic alternatives.
- Bioactive Ingredients
- Bioactive ingredients with superior efficacy, such as Sun E, are revolutionizing the supplement industry by offering enhanced health benefits.
Sectors Adopting This
- Nutraceuticals Industry
- The nutraceuticals industry is evolving with a focus on sustainability and functional ingredients like plant-based vitamin E.
- Plant-based Supplements
- Plant-based supplements are reshaping consumer preferences, emphasizing the importance of natural origins and eco-friendliness.
- Upcycling in Food Production
- The practice of upcycling in food production presents opportunities to reduce waste and create valuable ingredients from byproducts.
