Knowing that a large portion of adults prefer frequent snacking to proper meals, Purely Plantain introduced a fresh new look for its plantain snacks to better communicate their nutritional worth, functional benefits and sustainable qualities. The snacks are offered in unique varieties like Nice & Spicy and Wild Garlic, as well as Sea Salt to support those who are looking for a simple, low-sugar, potassium- and fiber-rich snack.
Although lockdown protocols have been challenging for brands, Purely Plantain found itself experiencing a boost in online sales. Now, moving away from what it describes as "shy & recessive packaging" and embracing an upbeat and energizing new look, Purely Plantain is poised to resonate even more with health-conscious snackers.
Image Credit: Purely Plantain
What Makes This Trend Stand Out
- Functional Snacking
- Opportunity for creating plant-based snacks with nutritional worth and functional benefits.
- Sustainable Packaging
- Opportunity to embrace eco-friendly packaging that communicates sustainable qualities.
- Online Sales Boost
- Opportunity to leverage increased online sales to reach health-conscious snackers.
Sectors Adopting This
- Healthy Snacks
- Opportunity for the healthy snack industry to innovate with plantain-based snacks.
- Packaging and Labeling
- Opportunity for the packaging and labeling industry to develop eco-friendly and informative packaging.
- E-commerce
- Opportunity for the e-commerce industry to cater to the increased demand for health-conscious snacks.
