Not many brands dare to so unabashedly admit a theme of substance use, but the Planet Blue 'The Hangover' lookbook does just that.
The well known brand Planet Blue has put its best foot forward for the holiday season, acknowledging that hangovers are part and parcel of this festive season. The Hangover is a new year's eve lookbook that has a model posing on the streets as she tries to pose while holding a glass of alcohol.
Captured by Zoey Grossman, the shoot is like a fast forward to the inevitable ingredients of what many would consider a successful new year's eye party: double vision, lazy poses and hazy shots.
What's Driving This Trend
- Substance-themed Fashion
- Fashion brands can explore the market for outfit designs that cater to the substance-using demographic.
- Festive Lookbooks
- The trend of holiday-inspired clothing shoot can be a lucrative market for fashion brands to capitalize on.
- Street Photography-style Lookbooks
- Fashion brands can incorporate a raw and candid style of photography for their lookbooks to differentiate themselves from competitors.
Who This Affects Most
- Fashion
- Fashion brands have the opportunity to create unique clothing designs for the substance-using demographic.
- Photography
- Photographers can experiment with street photography-style shots for fashion lookbooks to enhance its visual appeal.
- Marketing and Advertising
- The rise of unique and creative lookbooks shed light on opportunities for advertising agencies to inject new ideas in marketing campaigns.
