Dentsu London has put together the new Canon Pixma ‘Color Sculptures’ ad campaign with a vibrant video and accompanying prints. With the help of a biochemist and photographer Linden Gledhill, the team has produced an animated spectacle that stimulates your sense of sight.
The Canon Pixma ‘Color Sculptures’ ads promote the power-saving printer that’s reputed to deliver top quality graphic jobs on paper. Having not used the printer myself, I’m sold just based on this campaign.
Key Themes Behind This Trend
- Interactive Advertisement Campaigns
- The use of vibrant print ads and animations in campaigns can create a visually stimulating experience for the audience.
- Sustainable Printing Technology
- Promoting power-saving printers with top-quality graphic abilities can attract environmentally conscious consumers.
- Bio-inspired Advertising
- The use of bio-inspired techniques in ad campaigns, such as biochemistry and photography, can create unique and memorable experiences for the audience.
Where This Applies
- Printing Industry
- The printing industry can increase its market share by promoting environmentally sustainable printers.
- Graphic Design Industry
- The graphic design industry can benefit from using innovative printing technology to create visually striking designs.
- Advertising Industry
- The advertising industry can create more memorable campaigns by incorporating bio-inspired techniques in their designs.
