EL Modern Timepiece

 - Apr 24, 2007   Updated: Jun 20 2011
References: gearlog
The Pixel Watch is a modern polycarbonate piece of art available in pink, brown, and white. This nerdy timepiece is also waterproof up to 10 meters. Our friends at Gearlog note, "Besides displaying the time and date, if you happen to glance at the watch between 9 pm and 3 am, it will show funky animations in a scrolling pattern."

Implications - With so many technological advancements geared towards the male customer, women feel left out in the realm of modern gadgets. Devices that are femininely designed yet still boast a contemporary production method speak to tech-savvy female shoppers. Developing items that that have a softer touch while staying on the cutting edge of development could help companies grow their audience.