Bravado, a women-owned nursing bra brand that specializes in creating products that provide support without ever sacrificing comfort, is running its 'Pink October 2020' campaign throughout the month of October in partnership with Rethink Breast Cancer.
As a part of the initiative, Bravado will donate a portion of proceeds from each bra that's sold through its website to the organization, which aims to empower, support, and advocate for those who are affected by breast cancer—with a focus on the many young people who are impacted by the disease.
In addition to its many nursing bra styles that are designed to conform to their wearer as their bodies change throughout pregnancy and nursing, Bravado is also set to launch its 'Everyday Collection' in November.
Image Credit: Bravado
Why This Trend Is Growing
- Breast Cancer Awareness
- Creating campaigns and collaborations to raise awareness and support for breast cancer organizations like Rethink Breast Cancer.
- Comfortable Nursing Bras
- Developing nursing bra products that prioritize both support and comfort for pregnant and nursing women.
- Cause Marketing
- Implementing cause-related marketing strategies to connect with customers and give back to charitable organizations.
Industries Being Reshaped
- Fashion and Apparel
- Incorporating breast cancer awareness campaigns and collaborations within the fashion and apparel industry, particularly in the nursing bra segment.
- Nonprofit Organizations
- Partnering with businesses in the nonprofit sector to raise funds and support initiatives for breast cancer research and support organizations.
- Maternity and Baby Products
- Creating innovative nursing bra designs that offer maximum comfort and support to pregnant and nursing women in the maternity and baby products industry.
