I wish I had these Pietari Posti 'Moby Dick' bookmarks when I was reading the thick tome about Ishmael and his crazy adventures on the seas. I already love the literary classic on its own, but with these wonderfully illustrated bookmarks, I can bet my experience would have been enhanced even more.
My favorite part about these Pietari Posti bookmarks, beside the brilliant color scheme and lively images, is the fact that there are five of them, so I can mark all of my favorite passages in Herman Melville's masterpiece. I just hope I don't become as obsessed with these as Captain Ahab was with Moby Dick -- I hear it didn't end too well for him.
Implications - North American consumers are no longer purchasing items on a frivolous basis, as marketplaces have become oversaturated with similar and familiar designs. As an incentive, corporations are now producing items with extravagant designs, which they hope will entice consumers into spending their disposable income again.
Why This Trend Is Growing
- Illustrated Bookmarks
- Opportunity for artists and designers to create unique, visually appealing bookmarks as a way to enhance the reading experience.
- Novelty Reading Accessories
- Opportunity for companies to create unique reading accessories, such as bookmarks, that add value to the reading experience and differentiate from standard products in the market.
- Interactive Reading Products
- Opportunity for companies to create innovative reading products that interact with the text, like bookmarks that feature contextually-relevant illustrations, to further engage readers.
Industries Being Reshaped
- Publishing
- Publishers can partner with illustrators and designers to create visually appealing bookmarks that can be packaged with books as a value-add for customers.
- Stationery and Gifts
- Stationery and gift companies can create a line of unique and visually appealing bookmarks that can be sold in stores or online, catering to book lovers and gift givers alike.
- E-reading Hardware and Software
- E-reading companies can integrate interactive reading products, like bookmarks that feature relevant illustrations, as a way to further enhance the reading experience for customers using their hardware or software.
