PIET Unveils a NBA Collection for its 10th Anniversary
PIET celebrates its 10th anniversary with a special NBA collection to honor nostalgic memories of the league through 90s streetwear shapes. The fashion label spotlights a slew of iconic logos and marked key moments through paintings that were created by artist Emerson Freire.
The capsule has five capsules in total and each one focuses on a specific staple item - this includes crewneck sweaters, tees, shorts, socks and beanies, and Harrington jackets. Talking about the new collection to HYPEBEAST Brasil Andrade states, “Basketball is definitely my sport, the one I [have played] since my childhood. Collaborating with the biggest league in the world and reproducing those franchises with PIET’s vision are things I’ve always dreamed about. There is much more to come for this celebration year.”
Image Credit: PIET, NBA
The capsule has five capsules in total and each one focuses on a specific staple item - this includes crewneck sweaters, tees, shorts, socks and beanies, and Harrington jackets. Talking about the new collection to HYPEBEAST Brasil Andrade states, “Basketball is definitely my sport, the one I [have played] since my childhood. Collaborating with the biggest league in the world and reproducing those franchises with PIET’s vision are things I’ve always dreamed about. There is much more to come for this celebration year.”
Image Credit: PIET, NBA
Trend Themes
1. Nostalgia-inspired Collections - Opportunity for businesses to create collections that pay tribute to iconic brands or moments from the past using modern design and marketing strategies.
2. Art-influenced Apparel - Opportunity for businesses to collaborate with artists to create unique and eye-catching designs for their clothing lines.
3. Athletic-inspired Fashion - Opportunity for businesses to merge sportswear with high fashion, creating functional yet fashionable clothing for the masses.
Industry Implications
1. Fashion Industry - Businesses can capitalize on nostalgia and collaborations with artists to create unique collections that stand out in a crowded market.
2. Sports Apparel Industry - Businesses can create fashionable collections using athletic wear as inspiration, appealing to both athletes and fashion enthusiasts alike.
3. Art and Design Industry - Opportunity for artists to collaborate with fashion brands to showcase their talent and create wearable art that appeals to a wide audience.
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