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Elegant Archival Nubuck Sneakers

Ellesse Re-Introduces the Piazza OG Sneaker Model for NYC

— August 21, 2019 — Fashion
Italian sportswear label Ellesse revisits one of its most iconic sneaker silhouettes, bringing it back one more time -- the Piazza OG footwear model is a highly esteemed silhouette. Packer Shoes' founder Mike Packer describes the model as his "personal white whale."

For the current season, Packer and Ellesse dive into its archives to bring life to the iconic sneaker once again. The sneakers retain its mid-top structure, with simplistic sensibilities delivered with the muted gray and white fusion across the uppers. The gray is added through the nubuck materials and the white compliments the design with mesh. For contrasting detailing, there are colorful branding details at the heel referring to Ellesse, perfectly fusing athletic elements with a touch of elegance.
Trend Themes
1. Archival Sneakers Comeback - There is an opportunity for fashion brands to reintroduce popular archived sneaker models with updated materials and designs.
2. Nostalgic Fashion - There is an opportunity for fashion brands to tap into the 90s and early 2000s nostalgia trend by releasing old-school sneaker models.
3. Athletic Elegance Fusion - There is an opportunity for fashion brands to create a fusion of athletic and elegant designs in their sneaker collections.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the archival sneaker comeback trend by releasing iconic models to create hype and demand.
2. Fashion - The fashion industry can tap into the nostalgia trend by releasing old-school sneaker models that cater to this specific audience.
3. Footwear - The footwear industry can create unique designs that fuse athletic and elegant elements to offer consumers a fresh and sophisticated look.
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