Selfie-Specific Concealers

Dior's Photo Ready Foundation is Designed to Make Selfies Flawless

There are tons of cosmetics that are designed to give you that flawless HD look, but the Diorskin Star photo-ready foundation is designed to perfect your selfies.

The Dior makeup product comes in 16 different shades from Ivory to Ebony that are designed to conceal dark spots and redness, on top of providing a luminous finish. Dior describes that its first brightening foundation is "a weightless fluid capable of recreating the spectacular and perfecting light of Dior's studios." The formula is rich with titanium and highlights points on the face with its "intelligent pigment" technology. Rather than spending hours prepping for the perfect photo, the $50 Diorskin Star Foundation lets selfie lovers spend less time in front of the mirror and more time in front of the lens of a camera.

Selfie-specific Concealers
The rise of selfie-specific concealers, like Dior's Photo Ready Foundation, caters to the growing demand for flawless self-portraits.
Flawless HD Look
The demand for cosmetics that provide a flawless HD look is on the rise, as seen with the popularity of Dior's Diorskin Star foundation.
Intelligent Pigment Technology
The use of intelligent pigment technology in makeup products, such as the titanium-rich formula of Dior's Diorskin Star foundation, is revolutionizing the beauty industry by highlighting points on the face for a luminous finish.

Who This Affects Most

Cosmetics
The cosmetics industry has the opportunity to capitalize on the growing trend of selfie-specific concealers like Dior's Diorskin Star foundation.
Photography
The photography industry can benefit from the rise of makeup products, like Dior's Diorskin Star foundation, that are specifically designed to enhance the quality of selfies.
Beauty
The beauty industry can explore disruptive innovations in intelligent pigment technology to create makeup products that provide a flawless look and highlight specific features on the face.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 96%
Freshness 8%

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