Outsider Photography Series

This Photo Collection Celebrates Individuals Outside the Mainstream

'The Way We See It' is a new photo collection that comprises photographs by American photographer and writer Scot Sothern and the London-based photographer Muir Vidler. While the exact subjects focused in on by the two photographers may be different, there is something ties them together -- the depicted subjects are unique and live lives that only ever exist well beyond the fringes of the cultural mainstream, and who live in neighborhoods where individuality can be embraced.

Many of the photos obviously then end up focusing on ignored and disenfranchised segments of the population. However these people are depicted genuinely so as to project both their strengths and their flaws. Vidler's photos meanwhile are particularly good at challenging viewer's preconceived notions of certain types of individuals.

Ultimately, the 'The Way We See It' photo collection is all about challenging our perceptions of people who don't live in the mainstream.

Outsider Celebration
There is an opportunity to celebrate and showcase individuals outside the traditional mainstream through various mediums.
Authentic Representation
Disruptive innovation can occur by depicting marginalized individuals authentically and respectfully, as a way to challenge societal prejudices and biases.
Perception Challenging
New art forms, including photography, can challenge societal perceptions and assumptions by highlighting typically ignored and disenfranchised segments of the population.

Where This Applies

Photography
Photography has the ability to capture and showcase unique individuals and challenge societal norms and biases, providing opportunities for disruptive art and communication.
Art
Artistic mediums, such as photography and mixed media, that challenge societal norms and prejudices provide opportunities for innovative and transformative cultural conversations and experiences.
Media
Changing societal views of marginalized individuals through innovative media presents opportunities for more diverse and inclusive representation across industries and promotes challenging and transformative conversations.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 49%
Freshness 8%