Vaporizing Wrinkle-Ridders

The Philips Refresher Steamer Breathes New Life into Crumpled Clothes

There are several different types of steamers on the market, but some might find that a model like the Philips Refresher Steamer could be easier to use than most that are generally available. It resembles a hair straightener and is held the same way, equipped with a pair of metal plates that vent out water vapor.

The long panels that Kevin Jinhui Li installed in this concept domestic device have a sufficient reach to press a good portion of a shirt before it needs to be flipped around to de-crease the opposite side. With its powerful external heater, the Philips Refresher Steamer would be especially great for smoothing out neckties and it doesn't take up too much storage space in your home.

Portable Steaming Devices
The trend of portable steaming devices like the Philips Refresher Steamer offers a disruptive innovation opportunity for the fashion industry to easily remove wrinkles on the go.
Hair Straightener-inspired Designs
The growing trend of hair straightener-inspired designs in household appliances presents an opportunity for disruptive innovation in steamers that are more ergonomic and familiar to consumers.
Compact and Powerful Steaming Solutions
The trend towards compact and powerful steaming solutions, exemplified by the Philips Refresher Steamer, provides an opportunity for disruptive innovation in the laundry and garment care industry by offering efficient and space-saving options.

Where This Applies

Fashion and Clothing
The fashion and clothing industry can benefit from portable steaming devices like the Philips Refresher Steamer that can quickly and easily remove wrinkles from garments.
Home Appliances
The home appliance industry can explore hair straightener-inspired designs for steamers, like the Philips Refresher Steamer, to provide more user-friendly and intuitive products to consumers.
Laundry and Garment Care
The laundry and garment care industry can capitalize on the trend of compact and powerful steaming solutions, such as the Philips Refresher Steamer, to offer customers efficient and space-saving options for wrinkle removal.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 30%
Freshness 8%

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