Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Phillip Lim Comic Book Capitalizes on the Superhero Craze

 - Aug 19, 2012
References: 31philliplim & globalgrind
The new Phillip Lim comic book will feature characters draped in pieces from Lim's Fall collection.

What do designer clothes and comic books, entities from two polar opposite social circles, have in common? Phillip Lim of course! The new comic book, titled 'Kill The Night' is a clever promotional tactic illustrated by Jan Duursema. The content of the epic is to tell a story of duality and transformation, epitomizing motifs of black and white (the color scheme of the series), love and betrayal, day and night.

With the resurgence of interest in superheroes thanks to recent blockbusters like The Avengers, Batman and Spiderman, Lim is clearly making a well-informed, albeit gutsy, decision to promote his new line.