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The PHENOMENON Fall/Winter 2010 Collection

 - Aug 2, 2010   Updated: Jul 4 2011
References: phenomenon & freshnessmag
The PHENOMENON Fall/Winter 2010 collection shows that a coming trend just may be going big on top and small on the bottom. The pictures in the PHENOMENON Fall/Winter 2010 lookbook show oversized hoodies and tees paired with supper slim and fitted pants.

Along with the denim and outerwear the PHENOMENON lookbook also gives us an up closer look at the labels accessories. There are fedoras, boots and canvas hightops.

Implications - In a contemporary society obsessed with originality, one of the most effective ways a company can attract consumers is by investing in products that feature an avant-garde or novelty-based design. By creating products that are so unique in their packaging they are immediately recognizable, the company stands a good chance of attracting consumers interested in standing out.