The Pharrell x adidas NMD Will Offer a Limited Release in China

 - Feb 1, 2018
References: kicksonfire & hypebeast
The Pharrell x adidas NMD Human Race are poised to be one of the most coveted sneakers of 2018 and adding to the excitement is the news that certain colorways will only be available in China. These region-specific colorways are set to include 'Happy' gold metallic, 'Passion' red, 'Peace' blue and 'Youth' green. The tops of the shoes will also display the names of the colors in bold white text. Each pair will also come with detailed white Boost midsoles, EVA insert overlays, a cage lacing system and a trail rubber out-sole.

Much like the original BBC Hu NMD, these exclusive colorways will be released in very limited amounts. The release of these China-exclusive sneakers shows a commitment by adidas in breaking into the growing Chinese sneaker market. The incredible sneaker craze has steadily spread across the world and with larger demand in China, more and more shoe companies are looking to appease the large and wealthy market. The Pharrell x adidas NMD may be one of the first sneakers to be released with specific colors in China, but these will not be the only shoes to attempt something new in the region.