The video for the Pharrell Williams Happy song had the artist team up with a duo of french directors ‘We Are From LA’ and has created the world’s first 24 hour long music video in light of Pharrell’s song from the Despicable Me 2 soundtrack ‘Happy,’ naming it, ‘24 Hours of Happy’. The shots contain 360 sequences entirely filmed in Los Angeles.
The groovy music video involves the seemingly ageless Pharrell Williams dancing and prancing around the city, along with cameos featuring Magic Johnson, Jimmy Kimmel, Odd Future and Steve Carell lip-syncing along to the song.
After being named ‘Hitmaker of the Year’ by GQ magazine, the producer says to GQ that the major reason of his success in making Number One hits was the need of breaking away from the everyday grind and stress of all the bad things in the world.
“Both songs are for people who need a break, there’s a lot of f*cked-up travesty in the world. Sometimes you just need a Hallmark card. Sometimes you just need to shake your ass,” says Pharrell on his hit singles.
And the 24 hour long music video ‘Happy’ is no different.
Key Themes Behind This Trend
- Long-form Music Videos
- Creating longer music videos that provide an immersive and engaging experience for viewers.
- Celebrity Cameos
- Incorporating famous personalities in music videos to create buzz and generate interest.
- 360-degree Filming
- Using innovative filming techniques to capture immersive visuals and enhance the viewing experience.
Where This Applies
- Music Industry
- Opportunity for artists to experiment with longer music videos and leverage celebrity cameos to attract audiences.
- Entertainment Industry
- The creation of 24-hour music videos opens up new possibilities for immersive entertainment experiences.
- Technology Industry
- Advancements in 360-degree filming technology can be harnessed to create innovative video content across various sectors.
