The Aveeno Calm + Restore Nourishing PHA Exfoliator is specially formulated for sensitive skin–which is important since exfoliators can sometimes produce discomfort. The product, which launched recently, is capable of gently removing all the dirt and grime from one's face. As part of Aveeno's Calm + Restore collection, the formula is non-abrasive and hypo-allergenic. It boasts a pleasant silky texture and includes powerful ingredients such as hydrating polyhydroxy acid (PHA) and nutrient-rich oat oil.
Users of the Aveeno Calm + Restore Nourishing PHA Exfoliator will enjoy softly cleansed skin and a renewed, refreshed complexion. Coming from a dermatologist-recommended skincare brand, consumers are assured that the formula will "respect [the] skin's natural moisture barrier" and not cause any inflammation or undesired side effects. The product can be used two-to-three times a week.
Image Credit: Aveeno
Key Themes Behind This Trend
- Sensitive Skin Exfoliators
- Opportunity for brands to create gentle exfoliators suitable for sensitive skin types using nourishing ingredients.
- Pha-based Skincare Products
- Opportunity for brands to create more products that use polyhydroxy acid, which is gentler than other AHAs, but still provides effective results.
- Natural Ingredients in Skincare
- Opportunity for brands to formulate skincare products that incorporate natural, nutrient-rich ingredients like oat oil for their beneficial properties and appeal to health-conscious consumers.
Where This Applies
- Skincare Industry
- Brands can innovate on gentle skincare products that cater to sensitive skin types by incorporating nourishing and natural ingredients, while also creating more effective products that use gentler acids like polyhydroxy acid.
- Health and Wellness Industry
- Brands can market skincare products that use natural, nutrient-rich ingredients and effective, yet gentle AHAs to appeal to health-conscious consumers who prioritize safe, effective, and natural products that respect their skin's natural moisture barrier.
- Beauty Industry
- Incorporating PHA-based skincare products and natural ingredients that are gentle and nourishing is a disruptive innovation opportunity for beauty brands to cater to the growing demand for safe, effective, and natural beauty products, especially for sensitive skin types.
