The Petite Cupcakes SS11 campaign kind of reminds me of Katy Perry's California Girls music video. With the fluffy cloud carpet and cupcake confections, how could it not? Other than that, however, there is a darker tone to this photo shoot which offsets the stinging sweetness perfectly.
Photographed by Julius Bramanto, the Petite Cupcakes SS11 campaign was assisted by Shuri, Retno Prasasti and Ken Arini. JIM model Sima had her makeup done by Carry.