Donna Karan Vows to Dump Fur After PETA Harrassment
Ayman — January 18, 2009 — Social Good
References: ecorazzi
Remember when PETA activists crashed the Donna Karan DKNY 20th anniversary show a few months ago? Well, it seems that their efforts worked, because Donna Karan has announced that she is not using fur in her fall 2009 collection. She also has no plans to use it in any future collection.
The announcement comes a few days after PETA launched a special site, DonnaKaranBunnyButcher.com, which has gone offline since the announcement.
I am guessing Karan did not think the title of “The Bunny Butcher” will be good for business. Another possibility is that a video recently sent to her by fashion guru Tim Gunn, in which he narrates for PETA, opened her eyes to the violent and barbaric practices of the fur industry.
The announcement comes a few days after PETA launched a special site, DonnaKaranBunnyButcher.com, which has gone offline since the announcement.
I am guessing Karan did not think the title of “The Bunny Butcher” will be good for business. Another possibility is that a video recently sent to her by fashion guru Tim Gunn, in which he narrates for PETA, opened her eyes to the violent and barbaric practices of the fur industry.
Trend Themes
1. Ethical Fashion - The trend towards ethical fashion is growing as more designers, like Donna Karan, vow to stop using fur in their collections.
2. Activist Marketing - Activist groups like PETA are using creative and disruptive tactics, such as launching dedicated websites, to pressure businesses into adopting animal-friendly practices.
3. Influencer Education - Fashion gurus like Tim Gunn are using their influence to educate and raise awareness about the harmful practices of the fur industry.
Industry Implications
1. Fashion - The fashion industry is being disrupted by changing consumer preferences for ethical and animal-friendly fashion choices.
2. Marketing and Advertising - Activist organizations are employing innovative marketing strategies to pressure businesses into aligning with their causes.
3. Education and Advocacy - There is a growing demand for education and advocacy around ethical fashion practices and the treatment of animals in the fashion industry.
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