What is the trend of personalized social networks?

Me.com and its competitor, Ning.com, have tapped into personalized social networking by creating individualized and personal online presence for users.

What is the trend of snapp-powered communities?

Me.com's SNAPP-powered communities, described as being similar to a shopping center, offer a disruptive innovation opportunity for businesses to build large traffic base while providing fun and personalized user experience.

What is the trend of social networking and monetization?

Me.com's integration with Good Adsense, allowing users to earn 50% of revenue, presents a disruptive innovation opportunity for businesses to explore new ways of monetizing social networking sites.

What are the implications for the social media industry?

Me.com and Ning.com have disrupted the social media industry by offering personalized social networking and SNAPP-powered communities.

What are the implications for the online advertising industry?

Me.com's integration with Good Adsense presents a disruptive innovation opportunity for the online advertising industry to explore new ways of monetizing social networking sites.

What are the implications for the e-commerce industry?

Me.com's SNAPP-powered communities, similar to a shopping center with anchor tenants, present a disruptive innovation opportunity for the e-commerce industry to explore new ways of building large traffic base while providing personalized user experience.

Personalized Social Networks: Me Dot Com

Interest-Based Social Networking Image 1

Me Dot Com

Eva Rubenov — May 8, 2007 — Pop Culture

References: me & webpronews

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Now you can create a very individualized and personal presence online with me.com and earn mega-bucks... it's even integrated with Good Adsense (so you can earn 50% of revenue!) So far, me.com has only one real competitor (ning.com) since it's one of the first to tap into personalized social networking in this way.

Implications - Me.com has what they like to call SNAPP-powered communities, which are described as "being similar to a shopping center with anchor tenants, specialty retailers and shared common areas." Users can connect with other networks and work to build up a large traffic base. Having fun while on the web and making money at the same time sounds like something a lot of people would be interested in!

Trend Themes

Personalized Social Networks — Me.com and its competitor, Ning.com, have tapped into personalized social networking by creating individualized and personal online presence for users.
Snapp-powered Communities — Me.com's SNAPP-powered communities, described as being similar to a shopping center, offer a disruptive innovation opportunity for businesses to build large traffic base while providing fun and personalized user experience.
Social Networking and Monetization — Me.com's integration with Good Adsense, allowing users to earn 50% of revenue, presents a disruptive innovation opportunity for businesses to explore new ways of monetizing social networking sites.

Industry Implications

Social Media — Me.com and Ning.com have disrupted the social media industry by offering personalized social networking and SNAPP-powered communities.
Online Advertising — Me.com's integration with Good Adsense presents a disruptive innovation opportunity for the online advertising industry to explore new ways of monetizing social networking sites.
E-commerce — Me.com's SNAPP-powered communities, similar to a shopping center with anchor tenants, present a disruptive innovation opportunity for the e-commerce industry to explore new ways of building large traffic base while providing personalized user experience.

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