Prose is expanding its made-to-order skincare approach with an updated Custom Serum, new Custom Eye Cream, and Reusable Eye Patches. Each formula is tailored through the brand’s consultation to reflect individual concerns, goals, environment, and changing skin needs. The serum can include Prose’s CL-01 Renewal Complex, combining an NAD+ precursor, tri-hyaluronic acid, and biotech reishi mushroom, while the eye cream incorporates selected ingredients based on concerns such as puffiness, dark circles, and fine lines.
The personalized model allows Prose to offer targeted skincare without relying on a large assortment of standardized formulas. Made-to-order production can also help limit excess inventory and overproduction while supporting a premium direct-to-consumer model. Expanding customization into eye care gives Prose additional opportunities to increase routine adoption, encourage multi-product purchases, and strengthen customer retention as formulas evolve alongside users’ skincare priorities.
Image Credit: Prose
What Makes This Trend Stand Out
- Adaptive Beauty Formulation
- Personalized products that adjust to shifting skin concerns, environments, and goals create space for subscription-based routines with stronger long-term relevance.
- Made-to-order Skincare
- On-demand production models reduce reliance on mass assortments while aligning premium beauty offerings with lower inventory waste and individualized performance claims.
- Biotech-enhanced Ingredients
- Advanced compounds such as NAD+ precursors, hyaluronic acid systems, and mushroom-derived actives signal growth potential for science-led personalization in everyday skincare.
Sectors Adopting This
- Beauty and Personal Care
- Custom serums, eye creams, and reusable tools reflect a move toward individualized regimens that can deepen engagement and increase multi-product adoption.
- Direct-to-consumer Retail
- Digital consultations paired with made-to-order fulfillment give brands a differentiated path to customer retention, repeat purchases, and premium positioning.
- Sustainable Packaging
- Reusable eye patches and inventory-conscious production models highlight opportunities for beauty brands to connect personalization with waste-reduction expectations.
