Inspired by menstruation and "the frustrating, leaking female body," this period jewelry was created in an effort to remove the stigma associated with women's menstrual cycle. Designed by Lili Murphy-Johnson, the collection represents three different stages of Aunt Flow's visit. This includes the mood swings that can indicate pre-menstrual syndrome (PMS), sanitary products referred to by the artist as "period paraphernalia" and the blood itself.
The London-based period jewelry designer created a statement necklace to signify PMS, with a large pink bubble-like pendant that is sure to catch anyone's eye. An oversized ring looks just like a miniature pad or panty liner. A somewhat graphic ruby red brooch mimics a stain any woman will recognize. The pieces are supposed to challenge the perception of that time of month.
Key Themes Behind This Trend
- Period Jewelry
- Opportunity for jewelers to create unique and empowering designs inspired by menstruation.
- Breaking Stigma
- Chance for businesses to challenge societal perceptions and normalize conversations around menstruation.
- Statement Accessories
- Market for bold and eye-catching jewelry pieces that convey personal stories and experiences.
Where This Applies
- Jewelry
- Disruptive innovation opportunities for jewelry designers to push boundaries and create unconventional designs.
- Feminine Care
- Potential for companies to develop innovative and inclusive menstrual products that cater to different needs and preferences.
- Fashion
- Scope for fashion brands to incorporate statement accessories that challenge societal norms and empower individuals.
