Performance Wear Brand Arc'teryx Veilance Boasts Slick Luxury
Veilance is the high-end imprint of popular performance wear brand Arc'teryx. Recently debuting a wide range of technical outerwear and clothing for the Spring/Summer 2020 season, the offerings by the Vancouver-based label still uphold extreme minimalism — a style that Veilance has come to be known for over the years it has been active.
The performance wear brand utilizes a subdued color palette, spotlighting some interesting colors along the way. The maroon-like nuance is a great example of this. Aside from the stylistic properties of the offerings, Veilance also boasts strong, performance-ready features — from "innovative 3D ergonomic patterning and laminated construction" for the likes of the pants and the jackets to Gore-Tex materials ensuring the lifetime waterproofness of the outerwear.
The collection is expected to officially drop by January 2020.
The performance wear brand utilizes a subdued color palette, spotlighting some interesting colors along the way. The maroon-like nuance is a great example of this. Aside from the stylistic properties of the offerings, Veilance also boasts strong, performance-ready features — from "innovative 3D ergonomic patterning and laminated construction" for the likes of the pants and the jackets to Gore-Tex materials ensuring the lifetime waterproofness of the outerwear.
The collection is expected to officially drop by January 2020.
Trend Themes
1. Minimalist Technical Wear - Opportunity for brands to create performance wear with a minimalist aesthetic, combining style and functionality.
2. Subdued Color Palette - Opportunity for brands to experiment with interesting and unique color choices in their technical wear collections.
3. Performance-ready Features - Opportunity for brands to incorporate innovative design elements and high-performance materials into their outerwear and clothing.
Industry Implications
1. Fashion - Fashion brands can explore the market for minimalist technical wear that appeals to fashion-conscious consumers.
2. Outdoor Recreation - Companies in the outdoor recreation industry can develop performance wear that combines functionality and style for outdoor enthusiasts.
3. Sportswear - Sportswear brands can incorporate performance-ready features in their products to cater to the needs of athletes and active individuals.
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