The Percival Fall 2011 Catalog was Styled by Alexa Chung

 - Jun 7, 2011
References: percivalclo & refinery29
While many fashion labels are streamlining to either a more sleek and sophisticated look for their catalogs or to the opposite end of rugged reality, the Percival Fall 2011 lookbook leans towards the latter but with a more mystical and even creepy flair. As though tapping the Halloween season as inspiration, it has a Blair Witch aesthetic with a hipster edge.

Ghostly and whimsical, the Percival Fall 2011 collection fits beautifully in the wooded and field settings. Expertly styled by fashion guru Alexa Chung, it is no wonder that the entire shoot seems very seamless.

Although the clothes are clearly the focal point for the Percival Fall 2011 lookbook, I love that there is an intriguing storyline throughout that really compels you to continue to flip through it.