The Pepe Jeans Spring/Summer 2011 campaign features models Jon Kortajarena and Anne Vyalitsyna. The hip couple can be seen lounging about and playing around outside on a gorgeous day. The models wear an assortment of spring and summer fashions including flirty floral dresses, different shades of denim and cute hats.
The black-and-white Pepe Jeans Spring/Summer 2011 campaign was skillfully photographed by Warren Du Preez and Nick Thornton Jones.
Implications - These laid-back ads exude a lifestyle that many consumers crave but few can attain. Companies can capitalize on this pattern by offering products that provide customers with a sense of freedom and relaxation from everyday life. Advertising can especially be utilized to give customers the sensations of release from the constraints and stresses of day to day activities.
What's Driving This Trend
- Lifestyle Advertising
- Advertising can be utilized to give customers the sensations of release from the constraints and stresses of day to day activities.
- Casual Fashion
- Companies can offer products that provide customers with a sense of freedom and relaxation from everyday life.
- Outdoor Activities
- Companies can capitalize on the desire for a laid-back lifestyle by offering products that cater to outdoor activities and leisure.
Who This Affects Most
- Advertising & Marketing
- Opportunity exists for advertising agencies and marketers to focus on creating campaigns that promote a sense of freedom and release from daily stress.
- Fashion & Apparel
- Fashion brands can tap into the demand for casual fashion by designing and promoting clothing that offers customers a relaxed and carefree style.
- Recreation & Leisure
- Entrepreneurs can explore opportunities in the outdoor activities industry by developing and offering products and services that cater to a laid-back lifestyle.
