The Pepe Jeans Fall 2010 campaign has just been released and unlike its previous ad campaigns, this one fully rocks with only black and white hues. If you look closely at these ads, you just might recognize the famous face of Alexa Chung.
Other models who share the spotlight with Alexa Chung are Jon Kortajarena and Gaspard Menier. The theme of the Pepe Jeans Fall 2010 campaign is a mixture between school girl and boy chic as well as urban street fashion. Check out the ads and see for yourself.