The PediaPress Customizable book allows Wikipedia users to compile all their favourite information into one book. PediaPress lets the buyer choose from a selection of pre-organized books, or ones that they can compile and organize on their own.
All you have to do to create your own PediaPress customizable book is to click on "Add this page to your book" and your book will start to compile. How's that for personalization?
Implications - Consumers are looking for ways to add more unique details to their products. Items featuring an element of personalization could help a company increase their appeal on the market.