The PEdALED Odyssey Collection is a high-quality range of garments for avid cyclists that will keep them prepared for just about anything when mounting their bike for commuting or leisure purposes.
The collection includes a number of gear options that are made especially for inclement weather and are intended to give cyclists the support they need to easily overcome obstacles. This include waterproof pants and jacket options as well as insulated styles that are perfect for wear in wintertime.
The PEdALED Odyssey Collection starts at $168 and targets the growing number of cyclists who are using their bike as a main means of transportation each day or even for weekend warriors looking to get off the beaten path.
What's Driving This Trend
- Weatherproof Cycling Gear
- Disruptive innovation opportunity: Develop advanced, durable and comfortable weatherproof gear for cyclists to enhance their riding experience in all weather conditions.
- Versatile Commuter Collections
- Disruptive innovation opportunity: Create versatile gear collections that offer functionality and style for urban commuters who rely on bikes as their primary mode of transportation.
- Winter Cycling Apparel
- Disruptive innovation opportunity: Design insulated and warm cycling clothing specifically tailored for winter biking enthusiasts to extend the cycling season in cold climates.
Who This Affects Most
- Sporting Goods
- Disruptive innovation opportunity: Develop innovative cycling gear and apparel that meet the needs of the growing urban cycling market for commuting and leisure purposes.
- Outdoor Apparel
- Disruptive innovation opportunity: Create functional and stylish outdoor apparel collections that target cyclists seeking high-quality, weather-resistant clothing for their biking adventures.
- E-commerce
- Disruptive innovation opportunity: Build an online platform that offers a curated selection of specialized cycling gear and accessories to cater to the needs of urban cyclists.
