Reese's products are already favorite items in trick-or-treaters' goodie bags, so picture the increasing popularity that will inevitably result from the door-to-door giving of Peanut Butter Pumpkins. Along the principle that one shouldn't fix something that isn't broken, the candy company is making these seasonal treats using its existing recipe.
The different between Reese's Peanut Butter Pumpkins and the original is purely shape-based. The mold for these chocolates is made to resemble a Jack O' Lantern, complete with a grinning carved pumpkin face.
The retail implications of a product such as this would certainly involve the increase in Reese's sales over Halloween. And for those consumers who enjoy post-holiday discounts, these All Hallows' Eve sweets will be deliciously reduced from October 1st.
Photo Credits: Boo-Gleech | Shopping Blog