Halloween Candy Lattes

Reese’s is expanding its signature chocolate and peanut butter combination beyond confectionery through a limited-time partnership with The Nitro Bar. The Reese’s Pumpkins PB Whip Latte transforms the brand’s popular Halloween candy into a seasonal coffee, offering an alternative to the pumpkin spice flavors that typically dominate fall menus. Consumers could first experience the drink at a New York City pop-up on September 14 and 15 before its September 18 to 20 rollout across The Nitro Bar locations. An at-home recipe further extends the concept beyond cafés.

The collaboration allows Reese’s to participate in seasonal coffee culture without introducing a permanent product line, while The Nitro Bar gains exposure through a recognizable confectionery brand. This approach shows how food brands can translate established flavors into new formats, creating limited-time experiences that encourage trial, social sharing and cross-category brand discovery.

Image Credit: Hershey