Paula Hayes Brings Green Creations to the Museum of Modern Art

 - Jan 28, 2011   Updated: Aug 3 2011
References: paulahayes &
Paula Hayes' collection of living terrarium artworks has recently made its debut at the New York Museum of Modern art.

The exhibit consists of a number of organically shaped transparent objects which are full of lush and vibrant plant life. The works are called 'Nocturne of the Limax Maximus' and each piece's exterior is built from hand-blown acrylic glass that glows almost magically in the white and brilliant light of the museum.

Implications - In the last few years, there has been an increased consumer desire for products or work that draws attention to the plight of the environment. A company can capitalize on this by investing in art, speciality products, or campaigns that explicitly state their benefit for the planet. In doing so, the company engenders goodwill from eco-conscious consumers and the media alike.