The Paul Smith x Native Union Collection is Sleek and Chic
Michael Hemsworth — February 15, 2022 — Tech
References: nativeunion & thegadgetflow
The Paul Smith x Native Union collection is a collaboration range of accessories for mobile technology users that will provide them with a way to elevate the style of their devices in a simple yet effective manner. The collection includes an array of cases for the iPhone, iPad and AirPods Pro along with a wireless charger that will work with any Qi-enabled devices. The recognizable Paul Smith color palette and stripes are highlighted across the various accessories, while leather details help to enhance the look and feel in the hand.
The Paul Smith x Native Union collection infuses fashion aesthetics into the user experience when it comes to mobile technology and helps to further solidify devices as essential rather than optional in the present era.
The Paul Smith x Native Union collection infuses fashion aesthetics into the user experience when it comes to mobile technology and helps to further solidify devices as essential rather than optional in the present era.
Trend Themes
1. Fashion-branded Tech Accessories - The trend of fashion brands collaborating with tech accessory companies to infuse style into the user experience for mobile technology, providing opportunities for disruptive innovation in fashion, tech, and retail industries.
2. Wireless Charging Technology - The trend of expanding wireless charging technology beyond smartphones to include any Qi-enabled devices, providing opportunities for disruptive innovation in mobile technology and home automation industries.
3. Personalization of Mobile Technology - The trend of offering a variety of cases and accessories for mobile devices with recognizable brand aesthetics and features, providing opportunities for disruptive innovation in e-commerce and customized products industries.
Industry Implications
1. Fashion - The fashion industry can collaborate with tech accessory companies to develop stylish designs for tech products that are essential accessories for everyday use.
2. Tech - The tech industry can explore collaborations with fashion brands to create tech products that are on-trend and highly desirable for consumers.
3. Retail - The retail industry can benefit from offering a wide variety of mobile tech accessories that cater to individual preferences and styles through personalized options.
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